Tyle

2021 to 2024

Tyle, your sustainable style

A shopping app that composed complete outfits from sustainable brands, tailored to your taste.

How it worked

An outfit composed by Tyle: a yellow floral top and skirt with sandals, hair clips and a scarf
one of the curated outfitsTyle, 2021

Sustainable shopping, as simple as answering a few questions.

Tyle was a mobile shopping app for people who wanted to dress sustainably without searching brand by brand. A short questionnaire captured your style. From the answers, Tyle composed complete outfits from sustainable brands and let you buy each piece on its own. Change an answer, and the outfits changed with it.

A curated outfit: a floral shirt, trainers and shorts
Another outfit, composed after a preference was changed

Four questions to an outfit

  1. Answer a few questions

    You described your style: the colours you like, the fabrics you prefer, the kinds of pieces you wear.

  2. Browse curated outfits

    Tyle composed complete outfits from sustainable brands to match your answers.

  3. Shop piece by piece

    Each item in an outfit could be bought on its own, directly from the brand.

  4. Adjust and explore

    Changing a preference brought up alternative outfits at once.

Outfits from sustainable brands

  • A sustainable selection

    A curated range of eco-friendly and ethically made fashion brands.

  • Personal recommendations

    Styling suggestions based on your own preferences, not on what was trending.

  • Complete outfits

    Professionally styled combinations drawing on several brands at once.

  • Made for the phone

    A card-based interface designed for browsing and shopping on a phone.

The Tyle questionnaire asking for favourite colours, with a grid of colour swatches
The questionnaire: your favourite colours
The Tyle questionnaire asking whether you wear recycled and upcycled clothing, with Yes and No
The questionnaire: recycled and upcycled clothing
A curated outfit: a white top, jeans, a bag and shoes
A curated outfit, every piece from a sustainable brand